I produce courses and video your customers actually want to watch.
Ten years of enterprise enablement, now available to your company. AI-powered production, studio-grade video, live in weeks, not quarters.
Want to become an AI operator and 10x your outputs?
Operators get the Sunday letter on putting AI to work for them. Plus the 30-Day AI Sprint when you sign up. Free.
Start here.
How companies work with me.
One ladder, three rungs. Start where it hurts most; most clients end up climbing all three.
The 30-Day Product Academy
Your customer academy or onboarding program, live in 30 days: curriculum, video lessons, assessments, certification, in every language you serve. Built the way I built Deel Academy.
From €10kfixed scope, one product See the full offer →Embedded enablement team
I run your customer education the way I ran it inside billion-dollar companies: release-aligned updates, new courses every month, analytics that show adoption moving. Cheaper than building this team in-house.
From €3k / monthretainer, limited seatsLudus, the platform
Your academy runs on the AI-powered LMS I built: learner accounts, certificates, an AI tutor in every lesson, your domain and your brand.
License from €2.4k / yearat luduslms.comEnablement that actually scales.
Great enablement is what turns a sale into adoption, a power user into an advocate, and a feature ship into measurable revenue. Done well, it pays for itself many times over.
Enablement materials are how customers actually use your tool.
Sharp, current, on-brand training drives the outcomes that show up on a board deck:
- Faster onboarding and shorter time-to-value
- Higher feature adoption and account expansion
- Lower support load, fewer "how do I" tickets
- Smoother launches into new regions and segments
- Sales and CS that speak with one voice
But it's brutal to produce at scale.
Especially when you need to keep everything on brand. Not to mention translating it into every language you serve.
Especially when the UI changes on a regular basis. Your library is out of date the week after you ship it.
- Months of production for one course
- Brand drift between modules and authors
- Translation costs balloon with every update
- Materials lag the product, and trust erodes
With AI-powered enablement, you ship in days, not months.
One course, available in every language you serve your customers , generated, translated, and quality-checked from a single source of truth.
Connect it to the tools where updates already live (Jira, Slack, your release notes), and the system rebuilds the materials automatically. You drop the new module into your LMS and move on.
Want this for your team?
Book a 30-minute call. Tell me about the product, your top three workflows, and the languages you serve. I'll come back with a sample built on your UI.
Book a 30-minute callPrefer email? info@tonilacki.com · Want the productized version? The 30-Day Product Academy
Use cases from the trenches.
Not demos. Systems I designed, built and ran inside real companies.
The Course Factory
A fleet of AI agents that turns product documentation into finished courses: outline, lessons, quizzes, voiceover and an independent review pass. Course delivery time dropped from eight months to one, with production costs cut in half.
Personalized onboarding videos
Client-dedicated onboarding videos generated with a motion-graphics pipeline (Hyperframes) and AI voiceover (ElevenLabs). Every customer gets a walkthrough of their own setup, produced in hours instead of a studio booking.
A curriculum, globalized
A full corporate curriculum translated into seven languages, including right-to-left Arabic, with two independent AI models cross-checking every string before anything shipped.
Want one of these inside your company? Book a 30-minute call.
Live proof, not a slide deck.
I own education businesses and the platform they run on. Click through; everything is live.
Ludus
The AI-powered course platform I built: AI course builder, per-lesson tutor, translations, white-label branding. Live billing, enterprise instances, real academies in production.
luduslms.com Own academyAkademia Snów
My own consumer course academy: 7 modules, 85 video lessons, 104 interactive pages, built-in checkout. Produced end to end by one person with the same AI pipeline I bring to clients.
akademiasnow.pl Co-producedSEO Katana Academy
The learning platform behind, a Polish SEO school. I co-produce it: courses, funnel, and an AI tutor answering learner questions inside every lesson.
kurs.seokatana.plThe video craft comes from 33 Creators, my production studio, with work for The Peninsula Tokyo, Kimpton hotels and Michelin-starred restaurants.
I'm Toni.
I spent ten years inside billion-dollar companies, teaching people how to use new technology to do their work better. I built Deel Academy, which certified 5,000+ customers in its first six months, and two more customer academies from scratch before that. The job had a name nobody outside the building used: enablement.
Then AI changed the math. I rebuilt my whole production process around it and content costs dropped by half. Today I run a one-person production company with studio output: courses and video for clients, Ludus, the platform they run on, and my own academies on top of it, including a course business past 1M PLN in sales.
AI is the reason one person can do all of this. I use it for everything, and the Sunday letter below is where I teach it. No hype, no terminals. Just systems that compound.
Keep trying.
Toni